Gem Dior takes its name from the eponymous high jewellery collection launched two years ago. “Gem” is a euphonious nod to ‘J’aime’ (French for ‘I love’).  

“I designed a collection of watches and jewellery that’s not figurative,” explains Victoire de Castellane. “The spirit of this collection is modern, it’s a style that I would describe as abstract-organic, an organized disruption that turned out to be a true technical challenge for our ateliers.” 

The atypical geometry of Gem Dior’s design carries over to an irresistible range of jewellery. The star styles are a yellow gold ring and bracelet with perfectly, deliberately misaligned links in gemstones and diamonds to create an undulating impression of blues and greens. In a more monochrome register, the jewellery collection is completed by rings, bangles and earrings in yellow, pink and white gold, fully or semi-paved with diamonds. 

The play of contrast on the refined metalwork brings out the distinctive design of Gem Dior. An original collection of seven watches and eleven pieces of jewellery designed by Victoire de Castellane, Artistic Director of Dior Joaillerie.