Camellia japonica alba plena lies at the heart of HYDRA BEAUTY skincare. Selected by CHANEL Research for its hydrating properties, it is grown in fields in Gaujacq, in southwestern France, using environmentally friendly methods. All of the natural conditions essential for its growth are reproduced: heat, humidity and shade. The flowers are picked by hand, one by one, from January to March. Then, they are immediately sent to the extraction unit to preserve their precious metabolites. This “raw” extract is crafted by CHANEL Research to create an exclusive, pure and powerful active ingredient: Camellia Alba PFA*. Concentrated with oligomers, Camellia Alba PFA helps skin restore and maintain optimal water levels inside its cells, while preventing this water from escaping.