Berluti launches the Winter 2019 Campaign featuring the brand’s Ambassador, Eddie Peng. It is a showcase of the essence of the Winter 2019 Collection, magnifying established signatures from a unique and subtle perspective.
Dressed in the dark greyish blue leather jacket over a blue shirt in marble pattern from Berluti Winter 2019 Collection, Eddie appears in the campaign with his unruffled charisma. The neat and clean silhouette of the jacket, coupled with sharp shoulders, contrasts prominently with the soft silk. The fervent pursuit of craftsmanship is registered in the seemingly effortless design.
Another suit in grey marble pattern, paired with matching silk shirt and tie, exemplifies the subtle and poised temperament in the brand’s sartorial vision. The grey marble pattern, inspired by the marble table on which Berluti’s artisans perform the patina process, is homage to the Maison’s dyeing technique. The metal details on the Alessandro Edge oxford shoes in calfskin are the icing on the cake. Sharp lines and metal appliqués add to the modern, almost cubist, aesthetic of the shoes.
The “Berluti 1895 Paris” logo is again featured prominently in the campaign. Celebrating the past while looking forward to the future, the logo honours the brand’s formative codes while retaining the undressed reset of the maison. The result is an eloquent emblem of the subtle elegance of modern gentlemen that transcends ostentation.
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