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Why buy frozen meat, fish and vegetables?

1. Convenience: as they have been cleaned and cut, minimal effort is required on your end regarding their preparation. Storing frozen food also offers convenient backups for whenever time is crunched or dinner ingredients are scarce.

2. Ensured Freshness: Frozen meat, fish and produce are gone through flash freezing (or snap freezing). This industrial process consists of a rapid cooling at very low temperature, which, unlike domestic freezing, retains the food textures and flavours while keeping their nutritional value. Indeed, domestic freezing transforms the water contained in products into large ice crystals that break the food cell wall and can alter food textures and flavours. Also, the products lose more water and thus more nutrients during thawing.

3. Nutrient-rich: Thanks to freezing technology, frozen food is nutritionally more reliable than fresh as freezing prevents the loss of sensitive vitamins and nutrients during transportation (up to 45% of lost nutrient value while spending days or even weeks in transit from a farm to a store then to your refrigerator.) Fruits and vegetables are flash frozen within just a few short hours following harvest during their peak ripeness, locking in optimum nutrients.

4.Year-round enjoyment: Frozen food provides you with a vast selection of seasonal ingredients all year round, such as seasonal fruits, veggies or fresh caught fish.

5. Budget-Friendly: Frozen products are often cheaper than similar chilled or fresh food and just as good!

6. Reduce food waste: Frozen food also lessens the risk of throwing both food and money away, as you use only what you need – which means it’s good for your pocket and the environment!