Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world’s co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, Mumm is the leading international champagne House in France and third worldwide. Mumm Cordon Rouge, instantly recognizable by its red sash —a symbol of excellence— is the perfect embodiment of the spirit of the House. This distinctive spirit is expressed in the freshness and intensity of the Mumm style, which successive generations of cellar masters have successfully nurtured and handed down.
Mumm Champagne has been celebrating victories since its 1827 inception. It has become a symbol for not only excellence, but also innovation, and the avant-garde. Mumm is constantly striving to push boundaries and encourage innovation. Globally, Mumm, along with their CEO Usain Bolt, has supported Formula e, the high intensity city-centred races that are leading the charge for R&D in the electric car space. In Hong Kong, Mumm has collaborated with Art Central to usher in Art Week with the MEDIA X MUMM Harbour Party, the week’s only high-energy celebration, which has quickly become the most coveted invite in town. Recently, the House continues to assert itself as the embodiment of great victories with the launch the Stellar Program, which introduces the first champagne bottle designed specifically for space travel: Mumm Grand Cordon Stellar.