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LACOSTE is entering a new cycle and today is unveiling #crocodileinside.

Freedom of mind and movement, creativity, sportsmanship and tenacity, these values, initiated by René Lacoste, are also those of today’s most inspiring personalities. To embody this energy, the Lacoste polo has become the brand ambassador: an iconic product adopted by each of our talents with ease and modernity.

Combining elegance of style and spirit, they have the #crocodileinside.

Tenacious, creative and free minded, today’s icons have all become role models thanks to their talent. They have been photographed here by Oliver Hadlee Pearch, an English photographer who has the gift of showing the nature of each of the personalities he shoots.

Coming from all over the world, with a look or a pose, they all express their own personality and special relationship with the LACOSTE polo. They combine elegance of style and spirit.

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