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BLANC DES VOSGES

Maison of excellence, Blanc des Vosges is a high-end home linen brand, designing, manufacturing and distributing quality bed, bath and table linen since 1843.

 

100% made-in-France, Blanc des Vosges products are created by a hundred skilled workers – seamstresses, cutters, embroiderers and stylists – working together in the Vosges workshops to bring French Art de Vivre to your homes. Based in Gérardmer, Blanc des Vosges is a wholly family-run business, headed up by 5th generation Jean-Francois Birac and built on excellence. The brand draws on its heritage of 175 years of savoir-faire to bring quality linen and a delicate touch of “je-ne-sais-quoi” to elegant homes worldwide.

 

It is in the Vosges region of France that the textile industry was born 200 years ago. The purity of the water and the know-how of the local artisans established the legitimacy of Vosgian linens for the years to come and, to this day, Gérardmer and the surrounding region are famous worldwide for the quality of their home linen.

 

At first, cloth was woven on hand looms in farmhouses but soon, the company innovated with the installation of mechanized looms for linen cloth. Blanc des Vosges was also the first business to start sun-bleaching cloth in the meadows to provide a unique whiteness and purity. After the massive destruction of weaving facilities during World War II, the company rebuilt the factories and soon launched the first printed collections and moved into 12,000m2 of new facilities, tailor-made for a growing business.

 

After nearly 2 centuries, the brand perpetuates its core values of sustainability, know-how and quality throughout its collections.

 

Blanc des Vosges is best known for its hand-cut and finely stitched linens, available in a range of classic and bold designs, with colours to suit every décor and taste. All linen is made of light, breathable 100% combed cotton (equivalent to Egyptian cotton).

 

Bed linen is available in three fabric qualities: ‘Percale’ (200TC), ‘Sateen’ (280TC) and the exceptionally soft and intricately woven ‘Jacquard’ (460TC), for which the brand is best known. In addition to a permanent range of solid colours, the brand offers over 20 seasonal collections in an array of elegant shades and prints.

Blanc des Vosges proposes a complete collection for the home ranging from elegant bed linen to soft bath towels and kimonos, colourful cushions and throws, stylish table linen as well as a home fragrance line.

And the cherry on the cake is that, since Blanc des Vosges controls the whole manufacturing process, the brand is able to offer a comprehensive custom-made service to accommodate specific shapes or bed dimensions, and to personalize your linen with special finishes or embroidery.

 

You are welcome to visit us at Sogo Causeway Bay 9/F or Mira place shopping mall B/F to discover the Blanc des Vosges universe in Hong Kong.

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